ChocoLatte Chocolate Company

ChocoLatte is a fictional chocolate bar brand that I designed packaging for as part of an assignment for my Typography 1 class. For my portfolio, I decided to re-design this project. I created a new brand mark, adjusted the typefaces, and used photographic elements to generate the illustrated motifs used as background textures on each bar. I aimed to make the packaging simple yet eye-catching in order to help the product stand out in settings such as a grocery store aisle, where an individual may only spend a short amount of time taking in the design.